Resources
Enhance Shopper Experience, Earn More at the Farmers Market
by Matthew LeRoux. Published December 2024
POS Product Categories and Naming 2025
This document shows you how the researchers organize and group farm products. It may be a helpful guide for creating your own product categories in Square.
Square API demonstration video
This 2-minute video shows you how our API tool works, allowing us to download sales data without direct access to your account.
Cornell POS Research Project
Introduction and Early Results: Recorded in 2022 this video gives a sense of the project goals, methodology, and results.
Setting up and Using Square
Recorded in 2022, this presentation walks you through the basics of setting up and using Square.
Increasing Customer Purchases at Farmers Markets Using Point-of-Sale Scanner Data
From the Journal of Agricultural and Applied Economics Association. This study examines 26,000+ transactions from 10 livestock farms across 22 New York farmers markets to understand what drives customer spending. We find that noncash payments, earlier sales, greater product variety, lower customer density, and offering a wider range of species lead to higher transaction sizes. These insights within the document help vendors refine their product offerings and pricing strategies.