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Join the Project!


This project is designed to help NY and PA farmers increase their market sales. Join the project to receive free analysis and advice.


Learn more Enroll

Benefits


Free analysis of your market data
Practical advice to increase your sales
1-on-1 consulting from the Cornell University team
Access a dashboard of performance metrics (coming soon)
Project results benefit the entire farm community

Basic Requirements


Farms that sell at a NY or PA farmers market(s)
Use the Square POS system
Record every customer transaction at markets in real- time, including cash sales

Questions?

We’re here to help! Email Matt LeRoux at mnl28@cornell.edu.

Price Reports


Data from this project is aggregated and published into weekly and monthly price reports for fruit, vegetable, and meat products sold at NY farmers markets, along with grocery store price comparisons. All farm and market identities are kept anonymous in public reporting. Price reports are free and available to everyone.



View Current Price Reports

Why use POS?


Using a Point of Sale System at the farmers market can enhance customer experience and increase sales. Good stall design, accepting credit cards, reducing busyness and increasing customer interaction all work together in a virtuous cycle. Farmers can also reclaim valuable time with more data and less counting.


Learn More

Ready to Increase
Your Market Sales?


Join the Cornell Farmers Market Research Project. Our Enrollment Survey will walk you through the steps of creating an account and sharing access to your Square Data.


Enroll

Contact Us

Have questions or need help setting up your Square POS as required?


Matt LeRoux
mnl28@cornell.edu


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This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2021-68006-33891.